Romantic comedies of the 1990s were a cinematic treasure trove—an opulent archive of beauty cues, sealed in soft-focus lighting and unforgettable charm. Julia Roberts, Cameron Diaz, Reese Witherspoon, Meg Ryan—these muses of the silver screen etched their elegance deep into our collective memory. Their presence wasn’t simply scripted—it was sculpted, from cascading curls to rouge-touched cheeks, every nuance meticulously woven into the tapestry of their roles.
Today, echoes of those bygone trends are making a vivid return. And among the first to slip back into the limelight is the evocative makeup that framed those tales of serendipitous love. Allow yourself to be swept into that nostalgia—here’s how to conjure that retro-romantic spell once more.
Kissed Lips from Practical Magic
Having quickly spread across social networks, this microtrend triggered a wave of interest in 1990s makeup. This makeup could be seen on the main characters of many rom-coms, so thanks to beauty bloggers, it was nicknamed rom-com lips.
How to achieve this effect? Focus on a matte finish. Yes, gloss is still relevant, but this option is gradually gaining popularity.
Choose a matte lipstick or tint in a natural warm shade, apply to the center of the lips and lightly blend towards the edges. Do not overdo it – the result should still look neat.
Fatal beauty from “The Mask” or “Cruel Intentions”
And again, matte lipstick – only in this version, cherry, wine, plum or terracotta. Choose a harmonious shade in accordance with your color type and complement it with a suitable pencil, without which no bright makeup in the spirit of the 1990s can do.
Smokey eyes in gray or brown shades will complete the look. Makeup should not be as saturated as is customary today. The main thing is to shade all the transitions well and carefully emphasize the shape of the eyes with a thin line of pencil. Paint the eyelashes well and do not forget about the eyebrows. That’s it – you are ready to conquer hearts!
No Makeup Makeup From Clueless
Delicate makeup in the style of the 1990s does not look like a modern nude. As in the case of the previous makeups, the emphasis is on a flawless matte finish. You can achieve this by applying blush to the lips and cheeks – this way the image will be more natural and harmonious. If desired, use transparent powder, which will remove excess shine and give the effect of a velvety texture.
For eye makeup, take eyeshadow in a nude or pastel shade: light pink, peach or, if you have a cool skin tone, even purple. You can also apply a soft highlighter or light eyeshadow to the corners of the eyes to give expressiveness to the look.
Scarlet lips from Pretty Woman
And another classic option with matte lipstick – this time bright red. This makeup doesn’t need anything else: the lips attract all the attention, creating the brightest accent in the image.
The maximum that can be added to the makeup is delicate arrows and a light blush. And do not overdo it with the variety of colors in clothes, so that the image remains stylish and restrained.
In revisiting these romantic aesthetics, we don’t just imitate the past—we resurrect the mood, the emotion, the cinematic softness of love captured on celluloid. And sometimes, all it takes is a red lip, a feathered lash, and a heart open to nostalgia.
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